Why choose us

Our marketing mix is designed to give your offer a strong, competitive advantage
Product

Our Gelato is the only one with “Made in Italy” seal, all natural, GMO free.

Our Gelato is Parfait style: Each variety includes high quality gelato, premium sauces and a great Chantilly gelato cream.

Our Quality Promise:
  • an accurate selection of noble ingredients, for a flavor that is genuine, and a taste that reminds how food truly used to taste: Bourbon vanilla from Madagascar, 100% robusta coffee, cage-free eggs, yogurt from the Italian Alps;
  • balanced recipes, where each aroma and each texture has a purpose and blends in with everything else;
  • GMO free ingredients;
  • only natural flavors, colors and preservatives;
  • cage-free eggs;
  • r-BST free milk.
Packaging
Our packaging is carefully studied to be:

Impactful

Luscious look, evoking taste, richness and pleasure. The consumer looking at the packaging feels an “irresistible” impulse to purchase.

Protective

Every packaging choice meets logistics needs and challenges: a crush proof plastic top, a reusable / recyclable cup, and an eye-catching, attractive, resistant, protective cardboard sleeve.

Communication
Every detail in our Gelato communicates:
  • Convenience – pull from freezer and serve!
  • Quality you can see: Transparent cup does not allow flaws in the product visual or texture;
  • Promise of elegance, excellence, specialty, high quality, imported… a dream-like gelato;
  • The presentation enhances the senses and the tastefulness of the ice creams – but without over-promising (over-promising and under delivering would discourage repeated purchase);
  • Suitable for entertaining or for an everyday treat.
Pricing

Affordable

Our offer is studied in order to position the SRP from $4.99 to $5.99.

That’s $2.50 / $3 per cup = more affordable than a regular ice cream parlor’s*

* Research shows that the average American consumer values this Gelato’s appearance and taste much superior to their local ice cream parlor’s

Distribution
We build win-win relationships with our partners thanks to:
  • the “gelato” branding: a word to catch attention on its own;
  • a higher ticket value = higher $ margins;
  • a high sales rate, thanks to the top quality, able to satisfy even the most demanding customers;
  • our innovative presence, which allows our partners to diversify their offer;
  • higher volumes than just- festive items: the low calorie content and natural ingredients encourage the all year round AND everyday consumption;
  • 360˚ support.